Is hell really that popular?

CNN has posted a news item about the domain name “Hell.com” being put up for auction where the organizers hoped the online address would get bids in excess of $1 million. The current owner of the domain (Kenneth Aronson) said,

“Branding experts said the name is recognized more than Coca-Cola,…It’s so enigmatic and the person who buys it has the potential to make it a very big portal.”

I can’t help but wonder. If Hell.com is worth so much…what would Heaven.com be worth?

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Darren

My name is Darren Ethier. I'm the owner of roughsmootheng.in. I'm the father of four children and husband of the most beautiful woman in the world. My passion is technology and it's strategic use in ministry. I also love anything to do with leadership and the wise use of words. I'm also the developer of the popular WordPress plugin Organize Series. Since THAT'S not enough to keep me busy I also work as a core developer for a great plugin called Event Espresso

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