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The New Marketing

By Darren on April 24, 2008

StreamingFaith.com conducted this interesting interview with Seth Godin discussing how the church isn’t doing a very good job of reaching people with their message in today’s new “marketing era”. I really like his observations on the usefulness of blogging - something that I think the church is way behind on…check out the interview at, Is Today’s Modern Church Busy Making Meatball Sundaes?

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Posted in Aside | Tagged Blogging, church, church marketing, evangelism, good links, marketing, outreach, seth godin, tech in ministry | Leave a response

To Christian Bloggers/Leaders: Are you twittering?

By Darren on March 21, 2007

This entry is part 2 of 3 in the series Technology Tools I Use in Ministry

Mark Kelley, the News Director for Saddleback Church-Purpose Driven Network, has been advocating a Christian Bloggers Network via an email list obtained from doing a survey put out by Pastors.com and Church Communications Pro. I am intrigued by such a network but hope that it becomes more than just a marketing vehicle and self-promotion outlet. If that happens I’ll bail out before you can say “snap”!

As I’ve given thought to some of the legitimate questions Mark has asked regarding the formation of this network and how it can be useful, my mind has hit on twitter. No, that’s not an adjective describing my state of thought! Twittering is a new phenomenon that has hit the web in the last three months - another offering in the Web 2.0 flavor of the year crowd.

What is Twitter?

Twitter is basically a website that has provided users a way of simply and quickly answering the question, “What is _____ up to now?”. Think it of mini-blogging on steroids. In of itself it isn’t really much - but combined with the Twitter API, the ability to “tweet” from multiple platforms (IM, your phone via text, web, and even your WordPress blog ), and it’s ease of use, the potential for this tool in useful “networking” is limitless.

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Posted in Talkin Tech, WordPress | Tagged Blogging, christian-blogging-network, idea, network, tweet, Twitter | 2 Responses

Choosing Wordpress: “She’s got guts”

By Darren on February 26, 2007

This entry is part 4 of 4 in the series Wordpress as a CMS

In the previous article in this series I introduced the first reason for why I chose to use WordPress as the engine for three CMS-like sites that I designed recently. I wrote about the theming/template system in WordPress - the “looks”. In this article I’m going to talk about the “guts” of Wordpress.

Why I chose Wordpress

2. The Guts

When I refer to guts, I mean the following things that are “inside” the WordPress engine:

i. File Structure

From the perspective of a newbie developer, the WordPress file structure greatly aids in comprehending where things are and what files need to be edited/looked at in the development process. The fact that directory trees and file names are descriptive of their function cuts down on a lot of the guesswork into where things are located.

Here’s the layout of the directory tree structure:

/wordpress (root): You’ll find all the main configuration and base level files such as config.php (database settings), wp-blog-header.php (calls necessary includes and header information), and various feed related files among others. I’m not going to go into detail about each of the files but I’ll just mention that for the most part, the files in the root wordpress directory are what WordPress accesses when initializing.

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Posted in Talkin Tech, WordPress | Tagged blog, Blogging, cms, coding, guts, Web-Design, WordPress, wordpress-as-cms | 2 Responses

Choosing WordPress: “ooo doesn’t she LOOK fine?”

By Darren on February 15, 2007

This entry is part 3 of 4 in the series Wordpress as a CMS

In the previous article in this series I gave a summary of some of the core differences between a CMS (content management system) and a blogging engine. I talked about some of the cases where one system is more preferable over the other when designing websites. In the conclusion to the article I mentioned that in light of what I had just written, it would have made more sense for me to go with a CMS for the website designs of Hanover Pentecostal Church, UnashamedSermons.com, and VigliottiWoodworking. Yet, as can be observed from the title of the series I obviously used WordPress instead. This article will focus on the first reason for why I made that choice.

But before I get to that I’ll give a quick rundown of some of the requirements that needed to be considered for each site.

UnashamedSermons.com
UnashamedSermons.com is where I host all the various sermons I have (and still am!) written and preached while pastoring at my church. There were predominately two purposes for me creating UnashamedSermons. One, I wanted a place where I could archive all my messages and access it for personal reference. Two, I wanted to make available to as many people possible these messages in the hopes more people would be impacted.

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Posted in Talkin Tech, WordPress | Tagged blog, Blogging, cms, coding, looks, Web-Design, WordPress, wordpress-as-cms | 4 Responses

CMS vs. Blog…no you don’t need Pepto Bismol

By Darren on January 28, 2007

This entry is part 2 of 4 in the series Wordpress as a CMS

{this is part 2 of the series “Wordpress as a CMS”}

Wordpress is primarily a blogging tool (or engine as I like to call it!) but I’ve learned in the course of designing three websites that are not primarily blogs that Wordpress can also cross over and serve somewhat nicely as a Content Management System (CMS). In the second article of this series I want to talk a little bit about the difference between a CMS and a blog and then in the next article I’ll talk about how this played into my decision to use Wordpress for the design of UnashamedSermons.com, VigliottiWoodworking.com, and gohpc.net.

On the surface it may seem that there isn’t much difference between a CMS and a Blog. They both provide some sort of backend interface for administrators to manage the content of the website. They both invite social interactivity via the ability for visitors to leave comments, register as a user, or even become a contributor to the content. Then of course the primary focus of each is the delivery of some sort of content which in later years has involved not only pictures and text but also videos and audio (podcasts and the like). But surface appearances can be deceiving!

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Posted in Talkin Tech, WordPress | Tagged blog, Blogging, cms, coding, Web-Design, WordPress, wordpress-as-cms | 1 Response