My experiences with my webhost (ixwebhosting.com) the last year (and especially the last few days) have been abysmal. Really the only reason why I’ve stuck with them is because I haven’t had the time to research and switch hosts. Now I do. Probably next week I’m going to be taking the plunge and transferring all my sites.

In my opinion, what makes or breaks a company (or any organization for that matter) is customer support. Probably more than ever – word of mouth matters – if you have crappy front line customer support it doesn’t matter how stellar the rest of your business is – your business/organization will suffer.

So, here’s my list of what customer support should be:

1. Don’t keep me waiting.
Whatever way you offer support, long delays mean I get unhappy. Don’t have an answer for the question I’ve asked – write, “we don’t have an answer yet but we’re looking into it” but DON’T say/write nothing. In today’s world more than ever, time = currency. I’m not just paying money for your product/service but I’m also paying time because there was a problem. You better balance out that time in coming up with a solution!