marketing

How do you get on the Map?

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By being unique, credible, worthwhile, and nice… Unique is not different – it is standing out.  Different is just a nice way of saying, “weird”.  Unique is captivating not just attention getting.  Sometimes “weird” catches people’s interest – but uniqueness keeps it. Credible means trust.  It is when expectations are met or exceeded.  Your uniqueness […]

The New Marketing

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StreamingFaith.com conducted this interesting interview with Seth Godin discussing how the church isn’t doing a very good job of reaching people with their message in today’s new “marketing era”.  I really like his observations on the usefulness of blogging – something that I think the church is way behind on…check out the interview at, Is […]