CNN has posted a news item about the domain name “Hell.com” being put up for auction where the organizers hoped the online address would get bids in excess of $1 million. The current owner of the domain (Kenneth Aronson) said,

“Branding experts said the name is recognized more than Coca-Cola,…It’s so enigmatic and the person who buys it has the potential to make it a very big portal.”

I can’t help but wonder. If Hell.com is worth so much…what would Heaven.com be worth?